We see a rider on an R 1300 GS

U.S. Emergency Services Workers

In appreciation for the commitment and sacrifice of our men and women providing emergency services to our communities, BMW Motorrad USA is proud to offer up to $500 off the purchase of select, new BMW motorcycle models. See below for eligible models and important offer details. 

Build Your Own Contact Your Dealer

2024 Eligible Models

2024 C 400 GT

$250

2024 CE 02

$250

2024 CE 04

$250

2024 G 310 R

$250

2024 G 310 GS

$250

2024 F 900 R

$250

2024 F 900 XR

$250

2024 R 12 nineT

$500

2024 R 12

$500

2024 S 1000 R

$500

2024 S 1000 RR

$500

2024 S 1000 XR

$500

2024 R 1250 R

$500

2024 R 1250 RS

$500

2024 R 1250 RT

$500

2024 R 1250 GS Adventure

$500

2024 R 1300 GS

$500

2024 K 1600 B

$500

2024 K 1600 Grand America

$500

2024 K 1600 GT

$500

2024 K 1600 GTL

$500

2024 R 18

$500

2024 R 18 Classic

$500

2024 R 18 Roctane

$500

2024 R 18 B

$500

2024 R 18 Transcontinental

$500

2023 Eligible Models

2023 C 400 GT

$250

2023 CE 04

$250

2023 G 310 R

$250

2023 G 310 GS

$250

2023 F 750 GS

$250

2023 F 850 GS

$250

2023 F 850 GS Adventure

$250

2023 F 900 R

$250

2023 F 900 XR

$250

2023 R nineT

$500

2023 R nineT Scrambler

$500

2023 R nineT Pure

$500

2023 R nineT Urban G/S

$500

2023 S 1000 R

$500

2023 S 1000 RR

$500

2023 S 1000 XR

$500

2023 R 1250 R

$500

2023 R 1250 RS

$500

2023 R 1250 RT

$500

2023 R 1250 GS

$500

2023 R 1250 GS Adventure

$500

2023 K 1600 B

$500

2023 K 1600 Grand America

$500

2023 K 1600 GT

$500

2023 K 1600 GTL

$500

2023 R 18

$500

2023 R 18 Classic

$500

2023 R 18 B

$500

2023 R 18 Transcontinental

$500

Terms & Conditions

An Emergency Services employee includes Federal, State, and local governmental and nongovernmental emergency public safety, fire, law enforcement, emergency response, emergency medical (including hospital emergency facilities), and related personnel, agencies, and authorities (as defined in 6 U.S.C. 101(6)).

Purchasers are eligible for one Emergency Services Purchase incentive with vehicle delivery between January 1, 2024 and December 31, 2024. Motorcycle must be purchased and reported under the eligible offer applicant. Proof of eligibility required.

Offer is applied against MSRP and is available on purchase of select new model year 2023 or 2024 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet, M 1000 R, M 1000 XR and M 1000 RR do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded.  May not be combined with other special appreciation purchase offers including, but not limited to Military/Veteran Program.  Offer cannot be applied toward tax, title, registration, destination, handling, or other fees.

The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.

+ Read more
spinner