U.S. First Responders

Eligible customers include Active Duty, First Responders, Veterans, Retirees, Reservists and their immediate family members. Qualification for the incentive requires the verification of the military member through http://ID.me to generate an offer code. Incentive offer is subject to change without prior notice. One incentive per customer, per offer code, per calendar year for these select new BMW Motorrad models without a prior retail sale. Eligible military member or immediate family member must be the purchaser.

Purchasers are eligible for one Military or First Responder Purchase incentive with vehicle delivery between January 1, 2026 and December 31, 2026. 

Offer is applied against MSRP and is available on purchase of select new model year 2025 or 2026 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet and models not listed do not qualify. May be combined with other purchase offers, except cannot be combined with MSF Basic Rider Course offers.  Offer cannot be applied toward tax, title, registration, destination, handling, or other fees. The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities. BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.