BMW Motorrad

Become part of the family.

You know exactly how to advise your customers, awaken their passion and are able to win them over with your comprehensive expertise? Then become an authorized BMW Motorrad dealer!  

More than just a dealer

Your passion. Your motorcycle know-how.

Your passion. Your motorcycle know-how.

It is not just an engine with two wheels – motorcycling is your passion. You don't just ride motorcycles; you can also give solid advice on this topic. Whether a tourer, sportsbike or roadster: You know which bike fits which endeavor, helping you share the "Make Life a Ride" feeling with your customers.  




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With over 90 years of expertise, BMW Motorrad is the most successful manufacturer of premium motorbikes and maxi-scooters. Over the last few years, a number of new models have brought significant growth to the brand, making it the leader in the upper-range motorcycle segment in markets around the world. "

Success story #1: Eindhoven

BMW Motorrad dealer BIQER B.V. is led by director-owner Robert Compier. With over thirty years of experience in the field of sales and after sales in the automotive industry and an innate passion for motorcycles, Compier is the ideal partner to make the difference in Eindhoven and surroundings with an exclusive BMW Motorrad dealership.

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"I have been driving since I was 11 and come from a real entrepreneurial family. Since our foundation in 1919, our family business has represented several car brands," says Compier. "After selling three dealerships, a non-life insurance company and a universal order and truck specialist, I went to work outside the mobility sector."

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"When the opportunity arose to start working with BMW Motorrad, it immediately started to itch. BMW Motorrad is a leading and very progressive motorcycle brand with a wide and versatile product range. I have a lot of confidence in the future."

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Success Story #2: Donford

Express your interest in becoming an authorized BMW Motorrad USA Dealer

Apply now.

Apply now.

Become part of the BMW Motorrad family. You only need to do the following:

1. Fill out application form.

2. Open return email to

3. Attach pdf to opened email from Step 3

4. Send off the email to

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Download the application form now.

PDF   |   0.70 MB
[This is disclaimer text for gpx download files.]

The inquirer represents and warrants to BMW Motorrad USA that any action to acquire a BMW Motorcycle dealership in the USA, whether through acquisition of an existing dealership or solicitation for an open point, is based upon an independent analysis of the business opportunity it wishes to pursue. The inquirer further represents and agrees that in determining whether to pursue a BMW Motorcycle dealership in the USA and to undertake all of the commitments related thereto, it is relying upon its own independent evaluation of the business opportunity and is not relying on any representation, promise, guaranty, or information provided by BMW Motorrad USA or any employee, agent or representative of BMW Motorrad USA.

The inquirer also acknowledges the cyclical nature of the motorcycle retail industry and fully assumes the risks therein. The inquirer further agrees that BMW Motorrad USA’s approval of any Dealer application is in no way mean to indicate BMW Motorrad USA’s concurrence with or approval of the Inquirer’s evaluation of the business opportunity, its long-term financial projections, or the inquirer’s ability to attain such objectives. The inquirer represents and warrants to BMW Motorrad USA that they have retained or will retain such professionals, including appraisers, accountants and attorneys, as they deem necessary to review any proposed transaction and advise them in connection with their due diligence on any such proposed transaction.

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