BMW Motorrad USA offers a wide range of incentives to those who qualify for the BMW Motorrad Appreciation Program. The BMW Motorrad Appreciation Program is dedicated to rewarding special customers with exclusive offers. We proudly honor U.S. Military personnel and Emergency Services workers for their service by providing benefits on their next new bike purchase. In addition, BMW Motorrad provides special offers for Motorcycle Safety Foundation students. See details to find out if you qualify for these exclusive benefits.