BMW Motorrad USA offers a wide range of incentives to those who qualify for its Motorrad Appreciation Program. The Motorrad Appreciation Program is dedicated to rewarding special customers with exclusive offers. We proudly honor U.S. military personnel and Emergency Services workers for their service by providing benefits on their next new bike purchase. In addition, BMW Motorrad provides special offers for BMW Car Club members as well as Motorcycle Safety Foundation teachers and students. See details to find out if you qualify for these exclusive benefits.