Sturgis Motorcycle Rally

4 - Aug 12, 2023
1375 Lazelle Street, Sturgis, SD 57785, United States
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Demo the lastest models at Sturgis Motorcycle Rally

Demo the lastest models at Sturgis Motorcycle Rally

Stop by the BMW Motorrad display in downtown Sturgis on Lazelle during Sturgis Motorcycle Rally to ride models from our 2023 line-up, including the R 18 B and R 18 Transcontinental.  

Please note event will follow Federal, State, Local and BMW COVID precautions and procedures to deliver a safe and comfortable experience.

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Pre-register for a demo ride external-link-arrow-slim

If you would like to ride:

  • You’ll need a valid motorcycle license – No permits

  • Apparel minimum requirements: DOT approved helmet, eye protection, long sleeve shirt, long pants, closed-toe over-heel shoes

  • Rider and Passenger minimum age is 18

  • If you’ve consumed alcohol today, please visit us another day

  • Please arrive 10 minutes early, ready to ride

  • You must be present for roll call and the rider’s meeting 

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