M – The strongest letter in the world

M – The strongest letter in the world

Well-trained, enthusiastic, efficient. These attributes have shaped the founding manifesto of BMW Motorsport since 1972. BMW M GmbH was created based on the same philosophy. Inspired by motorsport, BMW M cars more than meet the highest standards of precision, agility, dynamics and power. Powerful engines, an outstanding overall vehicle concept, combined with expressive design and exclusive equipment show just how much passion goes into each of these High-Performance and Performance vehicles. And yet they’re still great for everyday use.

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Development

Stronger together

Stronger together

The common starting point for every M vehicle is the sporting challenge, the will to win and the pure demand for performance. This is the basis for our premises and prerequisites for the development of our vehicles in terms of technology, materials and design – from M cars to motorbikes such as the M RR. Because our goal is always the same: highest performance – and of course the best times.

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On the left, a historic image of the BMW 3.0 CSL, on the right, the BMW R 90 S by Helmut Dähne.
On the left, a historic image of the BMW M1, on the right the legendary Paris Dakar Rallye bike.

A tribute to motorsport

M RR 50 Years M anniversary model: embodying almost 100 years of racing spirit in motorcycle production and half a century of M DNA. Its equipment includes the 50 Years M package with M carbon-fiber and M milled parts, the M Endurance chain, aluminum anodized swing arm, Passenger package and the activation code for the M GPS lap trigger. With its Sao Paulo Yellow paintwork and the BMW M 50 Years emblem, it stands out: exclusive and extraordinary – typically for an M model.

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Our M RR’s

Our M RR’s

Whether in the basic version, with the M Competition package or as a tribute to 50 years of BMW M. Our M RR models were born on the race track, are uncompromisingly performance-oriented and built with the highest demands on materials, workmanship and performance.

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This is where you become a series addict

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