Pending permission, BMW North America may recreate your image and likeness on a mural being painted at the BMW Motorrad Heritage Experience: Sturgis. The mural will be present at the BMW Motorrad Heritage Experience: Sturgis between 8/6/21 – 8/13/21.This is not a contest. Not all images will be featured on the mur
Select individuals who post a picture of themselves riding a BMW motorcycle to the Instagram app using “#MyBMWatSturgis” will be contacted via Instagram Direct Messenger by @BMWMotorradUSA to confirm whether they would allow for their picture to be featured on the mural being painted at the BMW Motorrad Heritage Experience: Sturgis. Individuals will also be asked to provide permission via e-mail.
In addition to written permission, select individuals will be asked to sign a “Consent and Release Form” granting right and consent to use the select image and individual likeness for -but not limited to, advertising, publicity, or art purpose, in perpetuity, throughout the universe, in any and all online media, whether now known or hereafter developed, including but not limited to social media; new media; online media; electronic/digital media and the internet; and industrial media and/or venues.
Individuals who agree to the terms are not guaranteed to be featured on the mural being painted at the BMW Motorrad Heritage Experience: Sturgis.